Wednesday, February 20, 2019

Impact of Sales Promotion on Sales Volume, in Unilever (Nig.) Plc

Impact of gross gross gross sales promotion on sales volume, in UNILEVER (Nig. ) PLC Introduction For years, most companies saturated their promotional functions through the use of sales promotions through mass media publicise. In almost all aspects of merchandising discourse, companies depend on expertise of publicize agencies. Although, most marketers have already introduced and use other marketing communication and promotional tools, package design firms, coordinate marketing agencies and sales promotion were generally considered as supplementary service and were only used on specific projects.Agencies on public relations were employed to handle the affairs, packaging and image of a political party to the targeted public. However, these services were not regarded as lively processes in marketing communication. Traditionally, marketing practices were founded within strong barriers wherein various functions on marketing and promotion be planned and managed separately, wi th specific market views, budgets, goals and objectives. During this time, marketers failed to benefit the importance of coordinating all marketing tools in order to bring up communication and image to target markets (Moore and Thorson, 1996).By 1980s, several organizations have understood and completed the effective strategy behind the integration of various promotional tools. Later, this marketing burn down was termed as the shuffled marketing communications or IMC. This involves the internalization of different promotional elements and marketing activities used in communicating with the guilds clients (Moore and Thorson, 1996). A signifi dealt transition on marketing approach occurred as marketers were no longer concentrated on solely employ media ad for marketing.Moreover, several companies began to go beyond conventional practice and used other promotional specialists to improve and implement their market plans. Benefits on gross revenue Volume in Unilever One of the c ompanies operating in Nigeria is Unilever. The company provides different range of harvest-times. In order to gain customer reaction and macro sales volume, the company has been able to use sales promotionm. Advertising or promoting a particular product can be done in multiple ways. Depending on the target market, the product being endorsed and the budget the company can allocate, advertising strategies argon almost limitless.Through proper planning, design and execution, advertising can effectively draw customer response, which could either be supportive or negative. One of the conventional strategies of drawing out customer response out of advertising is by incorporating humor. Though the effect of humor on overall customer response re primary(prenominal)s unclear, commercial designers tend to integrate this aspect due to its capability to cause reaction, such as amusement. The main idea of putting humor in advertisements is to enable retention among consumers and kindle prod uct appeal.The use of 3D advertising promotes online virtual get under ones skins which generally enhances product value. The interactive aspect of this approach encourages consumers to go into an active shopping experience, which in turn increases interested consumers (Biocca, Daugherty and Li, 2002). The use of technology then draws out customer response through the added visual and interactive aspects. This particular approach can actually be applied to Thornton Fencings official website. Considering its extensive product line, 3D advertising can enhance the browsing experience of online get a lineors, ultimately confidential information to more and better customer responses.Sales promotion is another(prenominal) current trend in advertising. Establishing business home pages for offering goods and services require relatively minor costs thus, this approach is attractive and realistic for both merchants and new business entrants. Theoretically, anyone who has access to the in ternet can visit the company website and enter the market. Aside from broadened market access, the internet enables merchants to attain direct access to their consumers. This helps retailers avoid undergoing several intermediaries before reaching the consumers hence, business deals are made faster.Furthermore, this method helps avoid particular intermediary costs exchangeable distribution inventories as well as the maintenance of costly retail shops. However, such advertising approach as well as entails problems such as plagiarism and violation of property rights. Several archetypes have been proposed in order to judge the impact of advertising to consumer behavior. In the model developed by Rodgers and Thorson (2000) for example (See Figure A), the model shows a number of factors in internet advertising that can influence consumer behavior.The consumer-controlled section on the first part of the model identifies the different factors that encourage consumers to use the intern et. Their reaction or response to advertisements seen on the net provide depend on the advertiser-controlled factors as well as the consumer mode. Ad types, formats and features play a significant role in influencing consumer behavior, leading to multiple results as indicated in the outcomes section. Reference Assael, H. (1995). Consumer behavior and marketing action. fifth ed. Cincinnati South Western College. Bailey, S. , and Schultz, D. (2000). Customer/ bulls eye Loyalty in an interactive Marketplace.Journal of Advertising Research, 40(3), 41. Biocca, F. , Daugherty, T. and Li, H. (2002). Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention The Mediating Role of Presence. Journal of Advertising, 31(3), 43+. Kotler, P. and Armstrong, G. (2001). Principles of Marketing. Englewood Cliffs, NJ prentice Hall. Moore, J. & Thorson, E. (1996). Integrated Communication Synergy of Persuasive. Mahwah, NJ Lawrence Erlbaum Associates. Stock Market simple m achine loan calculator Our Recommendations images Buzz marketing in Web2. 0 images HOTEL sales AND CLIENT RELATION images Marketing and Branding Business OpportunitiesBusiness Softwares Visitors to this page also liked Feedjit is learning about this page. Check back in a few minutes for recommended reading. 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Only SG$ 25/ page. ww. ivythesis. com 4 Category Marketing, Marketing Plan Technorati Tags budget, consumer behavior, Essay, marketing, media advertising, sales promotion, sales volume, samples, s trategies, target market, Unilever (Nig. ) PLC TrackBack TrackBack URL for this entry http//www. typepad. com/services/trackback/6a00e00987fe5188330133f29eb5a0970b Listed below are links to weblogs that reference Impact of sales promotion on sales volume, in UNILEVER (Nig. ) PLC Comments Feed You can follow this conversation by subscribing to the interpretation feed for this post. Post a comment If you have a TypeKey or TypePad account, please Sign In ()Your Information (Name is required. Email address will not be displayed with the comment. ) Malaysia Essays RM 40 www. ivythesis. com Custom dissertations. We write it for you. Only RM 40/ page. Essay Writing Australia www. ivythesis. com Send us your essay instructions. We write it for you. Only AUD$27 per page. 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