Monday, March 4, 2019

Chick-fil-a case study Essay

Looking at this case study, it really shows me how a company that has ethics and beliefs can still attain it in this competitive environment. I am a huge Chick-fil-A fan and am proud of them for standing by their beliefs. The types of trade strategies used by Chick-fil-A argon substantial and completely contrary from every other restaurant in the United States. Chick-fil-As uncomparable corporate culture derives from Cathys Christian background and his desire to instigate and influence people. The companys official statement of corporate objective is to glorify God by existence a faithful keeper of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A (Wilkinson, p.631).Another form of their marketing scheme that Chick-fil-A uses is their extensive corporate giving programs. The company has helped thousands of restaurant employees, bring up children, and other young people through the WinShape Foundation that Cathy establi shed in 1984 to help shape winners (Wilkinson, p.631). Their advertising is also a key type in their marketing dodge, using the Eat Mor Chikin campaign is whizz of the longest-running, and one of the most supremacyful, advertising campaigns in the United States (Wilkinson, p.631).Chick-fil-As positioning strategy is a faith ground and giving company that wants to help the connection through charity. Their position on being closed on sunshines is be by their owners statement saying, if it took seven day to make a living with a restaurant, then we needed to be in some other line of work (Wilkinson, p. 631). Being a square company that wants to make a living instead of making a fortune has been a great successful position strategy for Chick-fil-A and is proven by their increase of gross revenue yearly.I do believe that being closed of Sunday is a competitive advantage for Chick-fil-A. One of the reasons wherefore it is a competitive advantage is because Chick-fil-A is the sav e restaurant that is known for being closed on Sunday and I believe that doing that shows how family, Christian based the restaurant is and makes them appeal to a vast percentage of the United States. The look into in our class proved to me that them being closed on Sundays was a competitive advantage because the majority of my classmates said that it makes them want to eat Chick-fil-A on Mondays because they cant have it on Sundays. Obviously it isnt a disadvantage because of the amount of sales that they had in 2005 with $1.975 billion in sales with forecasted sales of $3 billion by 2010 (Wilkinson, p. 631).I personally enduret believe that any other restaurant in the manufacture should consider closing on Sundays. One of the reasons I say that is because they are the first company to do it and if any company was to follow they would be called copycats of Chick-fil-A and I believe that it wouldnt be a benefit for the company. The only way that it might work for a company, it wo uld have to be a new company to the market and couldnt sell chicken or look anything like Chick-fil-A. Probably in my opinion there isnt another retailer in any type of industry that could scram away with being closed on Sunday without backlash. Since Chick-fil-A started this at the germ of the company and have stuck to their guns on this and thats why they have had success with it, and honestly thats Chick-fil-As special thing for the industry and no one else could use it.Chick-fil-A is a great company and I confide that they continue being a community steward and helping employees remedy themselves.Work CitedDr. J.B. Wilkinson (2011). Chick-fil-A Eat Mor Chikin (Except on Sunday). Retrieved from Basic Marketing- A marketing strategy planning approach

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