Tuesday, March 5, 2019
Marketing Brand Strategy
Decide if you would like to inciter your intersection or service. whence identify three products or services in your industry that guard a logo or slogan. After which, either develop a logo or slogan that will identify your product or service or explain why branding is not the dress hat selling intend. Then write a marketing memo to the advertizement division of your company rationalizing your choice.Evaluation Criteria Have you included all the required elements? Have you identified the surroundal factors and described their influence appropriately in the given situation?Please use the textbook merchandise perplexity 12E by Kotler & Keller and other sources. If you are using sources other than the text, you must allow for complete citations.Is the paper professionally presented? Remember your audience senior attention at your company. It is important to present your information as clearly and succinctly as possible.Please read the instructions carefully. Please make c onfident(predicate) that 1 of the 3 references that you are using is my text book MarketingMy product brand Smiley ulcer-guard in like mannerthpaste,Company TeethalSlogan Guardian in overwhelm forever with a smile which implies that this above menti atomic number 53d toothpaste prevents from the oral infection of ulcers which shadows a face with grin and no smile for a long period. logo A smile embedded in a circle trine products in the industry having logo or slogan are as follows 1. HLLs Close-Up2. Proctor and Gambles Pepsodent3. Colgate Palmolives ColgateWhy stripe is not the best marketing intend?Strategic cookery is a butt against which gives a detailed understanding of the growth and provides a futuristic view of a business enterprise. Careful study of the strategic planning helps in scrutinizing and developing a steady marketing plan for a product line or a brand. Every marketing plan should involve a thorough analysis of the external and internal environment. If the environment is stable, most of the activities will be predictable and convenient for the governing.But in todays scenario, the environment is changing faster and faster which leads to discontinuity with the past. The environmental survey is the cornerstone to every(prenominal) marketing plan. The various macro environmental factors like political, social, economic, technological, natural and legal environment imbibe a star of competitive advantage over other competitors. In the course of analyze and analyzing the marketing plan, marketers also identify the brand power of the product lines subsisting in that firm, which speaks ab step to the fore the positioning and differentiation of the products. mark is a process of developing a differentiated product which is positioned in the minds of the consumers as a brand by way of its logo and slogan. Branding is just one strategy in the whole of the marketing strategy of the marketing plan.If Branding is studied without looking over the marketing plan, then the outcome would be disastrous as branding is a subset of the marketing strategy which in turn is a subset of the marketing plan which is a subset of strategic planning. whence it is said that branding need not be the best marketing plan. If a marketing plan is properly carried out, it satisfies the process of branding too (Batra et al 1999, Kotler, 2001, & Ramaswamy et al, 2004).Marketing Memo to the Advertising firm LintasMy organization Teethal deals with the manufacture of varied products of toothpaste. Recently a new product is been fabricate named Smiley ulcer-guard toothpaste, which has a unique differentiating factor of overcoming the worst oral infection caused by ulcers. I have carried out a detailed learning of this product which is branded by taking into consideration the environmental factors like consumer and select for the product, industry competition, technology and social environment which plays a major role. The interest specifi cation needs attention while carrying out the advertising plan (Batra et al, 1999 & Gilbert, 2003).Product SpecificationsAttributes of the brand long lasting fresh breath, ulcer protection, economicalPersonality of the brand always charming and vibrantBenefits of the brand alone the attributes provide a functional benefit I wont have to worry about my oral protection. The attribute economical translates into an emotional benefit which makes the user feel important for maintaining value-for-money.Values of the brand The brand also says something about the manufacturers values hygienic and effective and powerful. user of the product all age group. Strongly advisable for teenagers who have big(a) eating habits and executives working under stress.Pricing Although the product is very untold effective for every user, the price is economical to encourage the masses to get the product and avail the benefit of its healing touch. 200 gm toothpaste is priced at US Dollars 3.Promotion Th e product could be initially advertised in the urban cities on Television, in metros on FM radios and in the artless places on TV cables just a suggestionDistribution The product is a public convenience product and hence will be sold at every local convenient store. Intensive distribution mode will be adopted to enhance its usage and improve its beneficial value.Based on the above requirements, kindly prepare the advertising budget to bring out the clarity of this advertising campaign so as to provide the inevitable resources. Also provide us with your study carried out with regards to the internal differences between the advertising plans which arise from the differences in the external factors and the environmental situations which the advertisers face (Batra et al 1999, Kotler, 2001, & Ramaswamy et al, 2004).References Batra, R., Myers, J. G., and Aaker, D. A. (1999), Advertising Management, 5th ed, sore Delhi Prentice.Gilbert, D. (2003), Retail Marketing Management, New Delh i Pearson.Kotler, P. (2001), Marketing Management, Millenium ed, New Delhi Prentice.Ramaswamy, V. S. and Namakumari, S. (2004), Marketing Management Planning, Implementation and Control, 3rd ed, Delhi Macmillan.